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The breakout success of Fox’s World Cup marketing: influencers

Fox One’s World Cup marketing playbook is all about letting the creators do the scoring.The World Cup is a high-stakes moment for Fox One, which has described the tournament as like a “second launch” for the subscription-streaming service that debuted last August. Fox One had to ensure its creative punched above its weight to stand out among the myriad brands looking to cash in on the event.Enter the influencers.Fox One partnered with Indeed to search…

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