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How a buzzy luggage brand turned TikTok hate comments into a product road map

CMOs often treat hate comments on TikTok as a corporate reputation problem. BÉIS, the buzzy luggage brand founded by actor Shay Mitchell, is incorporating them into its product road map.This week, BÉIS (pronounced “base”) is rolling out major redesigns to many of its core products, the company exclusively told CMO…

Gold edges lower as rising oil prices bolster Fed hike bets

Gold (XAU/USD) attracts some sellers after failing to find acceptance above the $4,100 mark the previous day, though it holds above the $4,000 psychological mark during the Asian session on Wednesday. Despite soft US Consumer Price Index (CPI) data, investors remain worried about energy-driven inflation as escalating US-Iran tensions and the closure of the Strait of Hormuz remain supportive of elevated crude oil prices. Furthermore, US Federal Reserve (Fed) Chair Kevin Warsh reiterated the price…

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California AG Rob Bonta blasts Paramount-WBD merger as ‘illegal’

California Attorney General Rob Bonta believes Paramount’s planned takeover of Warner Bros. Discovery (WBD) is simply “an illegal merger,” as he appears to be on a crusade to prevent it from happening.  Paramount CEO David Ellison is seeking to acquire WBD in a $111 billion deal expected to close during…

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