Douglas Craig’s heart was racing, and his adrenaline was pumping.

Just a few weeks after finishing his training, Craig and his colleague had to belay a family down an outdoor ropes course during an unexpected lightning storm.

Craig’s summer is looking a lot different from his decades as a media executive; he now spends time rescuing people stuck in trees and wearing a harness at an aerial adventure park in Colorado.

After being laid off in June 2025, Craig looked for media roles. However, the job cut ultimately became the catalyst for a career pivot, albeit one that came with a pay cut. He worked as a ski instructor in the winter, which he’s…

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