President Donald Trump’s family business is cashing in on his flirtation with a 2028 run, even though it’s unconstitutional for him to seek the White House again.
On Thursday, the Trump Organization began selling a hat, T-shirt, and can cooler that all say Trump 2028.
“The future looks bright! Rewrite the rules with the Trump 2028 high crown hat,” the item description reads for a $50 red hat.
The T-shirt, which includes the message “Rewrite the rules” is $36. A pair of can coolers is $18.
Eric Trump, pictured wearing the hat in one of the photos, wrote on X, “A wonderful compliment! #NeverSayNever,” quoting a conservative commentator who said it was an obvious troll that the president would seek a third term.
Trump left the day-to-day operations of the Trump Organization to his sons, Eric and Donald Trump Jr. Trump’s former campaign store continues to operate. It does not sell 2028 merchandise.
Trump has repeatedly mused about seeking a third term, which would violate the 22nd Amendment. He told NBC News last month that he was “not joking” about the possibility.
“A lot of people want me to do it,” Trump said. “But, I mean, I basically tell them we have a long way to go, you know, it’s very early in the administration.”
Former Trump White House advisor Steve Bannon, who remains close to the president, recently told Business Insider that he is continuing to work on the details of such a run.
Trump has found unprecedented ways to profit from his public service.
During his first term, his company operated a hotel in Washington, DC. Just before his inauguration, the then-president-elect launched a meme coin. Earlier this week, the company that runs $Trump, the president’s cryptocurrency, said the top 220 holders would get a dinner with the sitting president.
The White House deferred comment to the Trump Organization. A representative of the Trump Organization didn’t immediately respond to a request for comment.
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