The Kelce brothers are taking their dominance on the football field and turning it into front office prominence.
Garage Beer, co-owned by Travis and Jason Kelce, is now a part-owner of the St. Joseph Goats, who play in the Arena League.
The brand now owns a 1% stake in the team.
“This is more than a sponsorship—it’s a bold, possibly confusing leap into the world of professional sports ownership, and we couldn’t be more excited,” Garage Beer said in a news release.
The league launched last year with four teams vying for the team. It expanded to six teams for this season. The brothers purchased a stake in Garage Beer last year.
The Goats went 7-1 last year, leading the league, but fell in the first round of the playoffs. Former Wyoming safety Dorsey Golston III is the head coach.
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Jason retired following the 2023 season after playing in 193 games in his NFL career, the second most in Philadelphia Eagles history. He ended his career having made 156 consecutive starts, a franchise record.
Jason won the 2018 Super Bowl with the Birds, four years before being defeated by his brother, Travis, and the Kansas City Chiefs, in the big game.
Travis recently participated in his third consecutive Super Bowl, but his Chiefs fell to the Eagles, 40-22, to come up short of three-peating. Travis considered retirement, but announced he would be returning for the 2025 season.
The brothers have hosted the “New Heights” podcast since 2022.
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