- McDonald’s is launching a Minecraft meal worldwide as part of a promotional campaign for the movie.
- I tried it in the UK, where it features a spicy “Nether Flame Sauce” and an apple-cake McFlurry.
- I thought the McFlurry was too sweet, but I loved the theming and attention to detail.
McDonald’s has become the latest company to partner with Minecraft to promote the upcoming Minecraft movie.
The fast-food giant is launching two Minecraft meals, one for adults and one Happy Meal. In a rare move, the adult meal also comes with a collectible item.
The limited-time meals will be available at McDonald’s restaurants in the US on April 1. At McDonald’s in the UK, where I tried it, the meals come out March 26.
“A Minecraft Movie” releases worldwide on April 4, with Warner Bros. and Legendary Pictures, the studios behind the film, hoping to cash in on the game’s enormous popularity.
It’s not Warner Bros. first collaboration with McDonald’s. The two have partnered to promote several other movies including “The Lego Movie” and “Space Jam: A New Legacy.” The partnerships entice fans into McDonald’s as well as providing extra advertisement for the movies.
I was invited to the meal’s London launch to get an exclusive first look at the collaboration. Here’s what I thought.
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