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Question: Why are there so many ETFs?

Answer: ETF issuance is profitable, so Wall Street keeps cranking out more products to sell.

I leverage my firm’s data to identify three red flags you can use to avoid the worst ETFs:

1. Inadequate Liquidity

This issue is the easiest to avoid, and my advice is simple. Avoid all ETFs with less than $100 million in assets. Low levels of liquidity can lead to a discrepancy between the price of the ETF and the underlying value of the securities it holds. Small ETFs also generally have lower trading volume, which translates to higher trading costs via larger bid-ask spreads.

2. High Fees

ETFs should be cheap, but not all of them are. The first step is to benchmark what cheap means.

To ensure you are paying at or below average fees, invest only in ETFs with total annual costs below 0.49% – the average total annual cost of the 916 U.S. equity Style ETFs my firm covers. The weighted average is lower at 0.13%, which highlights how investors tend to put their money in ETFs with low fees.

Figure 1 shows InfraCap Equity Income Fund (ICAP) is the most expensive style ETF and State Street SPDR Portfolio S&P 500 ETF (SPLG) is the least expensive. WBI Investments provides three of the most expensive ETFs while State Street ETFs are among the cheapest.

Figure 1: 5 Most and Least Expensive Style ETFs

Investors need not pay high fees for quality holdings. VictoryShares Free Cash Flow ETF (VFLO) is one of the best ranked style ETFs overall. VFLO’s neutral Portfolio Management rating and 0.21% total annual cost earns it a very attractive rating.

On the other hand, State Street SPDR Portfolio S&P 600 Small Cap ETF (SPSM) holds poor stocks and earns an unattractive rating, despite having low total annual costs of 0.03%. No matter how cheap an ETF looks, if it holds bad stocks, its performance will be bad. The quality of an ETF’s holdings matters more than its management fee.

3. Poor Holdings

Avoiding poor holdings is by far the hardest part of avoiding bad ETFs, but it is also the most important because an ETFs performance is determined more by its holdings than its costs. Figure 2 shows the ETFs within each style with the worst portfolio management ratings, a function of the fund’s holdings.

Figure 2: Style ETFs with the Worst Holdings

State Street and Vanguard appear more often than any other providers in Figure 2, which means that they offer the most ETFs with the worst holdings.

Invesco NASDAQ Future Gen 200 ETF (QQQS) is the worst rated ETF in Figure 2 based on my firm’s predictive overall rating. Renaissance IPO ETF (IPO), Alger Weatherbie Enduring Growth ETF (AWEG), and State Street SPDR S&P Kensho Intelligent Structures ETF (SIMS) also earn a very unattractive predictive overall rating, which means not only do they hold poor stocks, they charge high total annual costs.

The Danger Within

Buying an ETF without analyzing its holdings is like buying a stock without analyzing its business model and finances. Put another way, research on ETF holdings is necessary due diligence because an ETF’s performance is only as good as its holdings.

PERFORMANCE OF ETFs HOLDINGs – FEES = PERFORMANCE OF ETF

Disclosure: David Trainer, Kyle Guske II, and Hakan Salt receive no compensation to write about any specific stock, sector or theme.

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