It took Larry and David Ellison two years to assemble a media behemoth.
Now that they’ve bought Paramount, and are about to add Warner Bros. Discovery, the hard part starts: First, they have to figure out how to merge the two companies — and then they have to figure out how to compete with Netflix and YouTube.
Analyst Rich Greenfield at Lightshed Partners thinks he knows the game plan the Ellisons will have to pursue: Not just bulking up his existing Paramount and HBO services by buying high-profile programming like the UFC and hiring the guys behind “Stranger Things,” but opening up his streamers to stuff outsiders make. That’s the...
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