- Cholocate brand Cadbury has lost its royal warrant, which signified its use by the royal family.
- Cadbury was awarded its warrant by Queen Victoria in 1854 and held it for 170 years.
- The brand has been owned by US company Mondelez since 2010.
Cadbury, a storied chocolate maker, has lost its royal warrant from the British monarchy for the first time in 170 years.
The warrant, which symbolizes that a company supplies goods or services to the royal family, was initially awarded by Queen Victoria in 1854.
But Cadbury was absent from the list that was updated by The Royal Warrant Holders Association this month.
The company had held its warrant uninterrupted for 170 years, according to The Telegraph.
The chocolate maker has a long history and huge popularity in the UK. According to trade publication The Grocer, its Dairy Milk was the most popular chocolate brand in the UK in 2024.
MailOnline reported that companies that didn’t have their warrants renewed were notified by letters, but that, per protocol, the letters didn’t give a reason.
Cadbury was bought by US conglomerate Kraft in 2010, with Kraft’s food division later becoming Mondelez.
The Royal Warrant Holders Association said on its website that businesses can apply for a warrant if they have regularly supplied goods and services to the Royal Household for at least five of the last seven years and meet other criteria, such as sustainability.
It said companies can lose their warrant if their products or services are no longer made, orders have fallen, the company has gone bankrupt, or if “there is a significant change in the control or ownership of the Royal Warrant-holding company.”
The association added a warrant is typically granted for up to five years, and that the company is reviewed a year before its warrant is set to expire.
A Mondelez spokesperson said: “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision,” the BBC reported.
Brands with a royal warrant often feature the royal coat of arms on their packaging. The coat of arms shows a lion representing England and a unicorn representing Scotland holding a shield featuring symbols of other parts of the UK.
At the bottom of the shield is a description of which royal family member granted it.
Hundreds of brands risked losing their royal warrants after Queen Elizabeth II’s death in September 2022.
At the time, if they wanted to keep their warrant, they had to prove that the royal family still used their products.
Food brands that still have a royal warrant as of the latest update include Nestlé UK and Heinz Foods UK, as well as chocolatiers Bendicks and Prestat.
Cadbury was founded in Birmingham, England, in 1824 and makes products that are sold around the world, including Dairy Milk, Creme Eggs, and Mini Eggs.
Some changes have taken place since the company was bought by Mondelez, including the first changes to its Dairy Milk recipe in a century.
Read the full article here
