- Sameer Singh, a top TikTok ad executive, is leaving the company next month, per an internal memo.
- Singh oversaw the company’s North America ads team.
- His departure comes at a challenging moment for the company, which faces a potential US ban.
TikTok advertising sales exec Sameer Singh is leaving the company, per an internal memo shared with the sales team on Friday.
Singh, whose last day at TikTok is set for the end of February, served as general manager for global business solutions in North America, overseeing its ads business in the region.
TikTok’s global business solutions team includes staffers who work on ad sales and client relationships with brands that run marketing campaigns on the platform.
According to the memo written by global business solutions president Blake Chandlee, Singh joined TikTok in 2019 and focused on the company’s monetization work in India before the app was banned there in 2020. He helped the company set up its businesses in regions like Brazil and Southeast Asia. Two years ago, he took on the role of global business solutions lead in North America.
Singh’s exit from TikTok comes at a perilous moment for the company. The app could be pulled from US app stores on January 19 due to a divest-or-ban law passed by Congress. TikTok has asked for an emergency injunction from the Supreme Court, which plans to hear oral arguments later this month. If the courts don’t rescue TikTok, Donald Trump could. The incoming president filed an amicus brief last week asking the highest court to pause on TikTok’s divest-or-ban deadline so he has time to try to negotiate a solution.
Singh did not immediately respond to a request for comment from Business Insider.
Read the full memo on his departure below:
Hi all –
I want to share with you that Sam Singh, GM for GBS in NA, has informed us of his decision to leave the Company at the end of February, at the end of his current 2-year assignment leading the NA ads business.
Sam has been a steadfast and trusted leader at TikTok for more than five years and his contributions to our GBS business have been significant and far-reaching. Upon joining in 2019, Sam led our monetization efforts in India, helping manage changes as a result of the India ban in 2020. Sam also played a key role in establishing our businesses in Brazil, Southeast Asia, and APAC during his next chapter at TikTok. Two years ago, Sam stepped in to lead GBS in North America, diving in with our teams and XFN partners to continue driving innovative and market-leading solutions. Notably, throughout 2024, Sam has led our teams in the US and Canada through an unprecedented political environment, dedicated to protecting our incredible users, creators and the business partners that use TikTok every day.
Sam will return to India at the end of January and remain available to support the NA team through the end of February. We will immediately begin the search for a new leader to oversee our NA business. In the interim, effective February 1st, all of Sam’s direct reports will report to me directly, and we will provide next steps as they are finalized.
Although we cannot share his next career step, I am excited for Sam and his next chapter. Please join me in thanking Sam for his countless contributions and wishing him continued success.
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