- Starbucks is changing how it charges customers for customized beverages.
- The chain now charges 80 cents for any combination of sauces or syrups, it said on Tuesday.
- It’s the latest change that Starbucks has made on CEO Brian Niccol’s watch.
The cost of your next Starbucks drink with extra syrup shots or dried fruit is about to change.
Starbucks will now charge 80 cents for sauces or syrups, regardless of the combination or number of pumps, a company spokesperson told Business Insider. The change took effect on Tuesday and was reported earlier by Bloomberg.
Under the new pricing, matcha powder will cost $1 per scoop, dried fruit will be 50 cents per scoop, and chai concentrate will be 80 cents a serving, the spokesperson said.
Starbucks said it is also making its Classic syrup free in any beverage. In pre-flavored drinks, such as a Starbucks mocha frappuccino, customers can now add or substitute a sauce or syrup at no extra charge.
All of those changes will be reflected in a new pricing update feature in the Starbucks app. The feature will show changes in the price of a customer’s order as they make additions or substitutions, the Starbucks spokesperson said.
Starbucks is conducting “a limited customer test” of the feature, the spokesperson told BI. Previously, users had to wait until checkout to see the effect that their modifications had on the price of a beverage.
Over the last several months, Starbucks has been making changes to its operations, from its corporate leadership to how members of its rewards program accrue points.
CEO Brian Niccol, who joined the company in September, has laid out a turnaround plan for the coffee chain aimed at reversing Starbucks’ falling sales.
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