7 of the best fragrance trends and scents to follow in 2025, according to professional perfumers

• Business Insider spoke to three perfumers about the coming 2025 fragrance trends.
• Maximalist fragrances, like bold florals, are cycling back into popularity.
• Consider testing out a rice scent or incorporating citruses during the warmer months.

As we enter the New Year, it’s a great time to reassess our signature scents.

Business Insider spoke with three professional perfumers about the best scents and trends they see coming in 2025.