Security-compliance software startup Vanta wants to become known as a “trust company” that can also have a bit of fun. It’s entrusting a new CMO to get it there.
Vanta has promoted its VP of marketing, Sarah Scharf, to CMO, the company exclusively told CMO Insider.
In an interview, Scharf said the two tasks at the top of her to-do list are to solidify the Vanta brand’s association with trust among its clients and potential customers, and to reinvent how the company gets marketing done internally in the age of AI.
“How can we capture the moment and also reposition Vanta in a way to showcase how we help businesses of all sizes instill and…
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