Peter Lauwers used to swing by McDonald’s to buy dinner for his family on busy weeknights.
A few years ago, though, the Michigan-based father, who runs a mobile app development company, noticed rising prices for Big Macs and Quarter Pounders. The chain also offered fewer deals he liked, such as McDonald’s former buy one, get one for $1 deal on burgers. He even started keeping a spreadsheet to track price changes at his local McDonald’s.
These days, Lauwers said, he and his family don’t go as often.
“It’s got to be a special thing,” Lauwers said, adding that his family’s McDonald’s visits are “maybe a quarter of what we used to do.”
Lauwers is…
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