Taco Bell’s former boss says McDonald’s is making a mistake with its new Red Bull drink

The former CEO of Taco Bell says McDonald’s new drink menu lacks originality.

Greg Creed, who served as Taco Bell’s chief marketing officer when the chain introduced the popular “Baja Blast” drink over 20 years ago, shared some feedback this week on McDonald’s new menu of “refresher” drinks.

“Any brand could have come up with these flavors,” Creed wrote on LinkedIn. “If I was McDonald’s, I’d be thinking how to make those beverages distinctively McDonald’s in design and name.”

This month, the golden arches announced a new partnership with Red Bull and unveiled the “Dragonberry Energizer,” the company’s first foray into energy drinks.

McDonald’s…

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