Retailers face a big challenge this fall: figure out what ‘value’ means for shoppers

Heading into the fall, retailers will need to shift their emphasis more toward offering a better value for cash-strapped households.

While retail prices are relatively straightforward things, value is harder to nail down as households are continuing to look for ways to get the most out of their limited dollars. Other areas of the economy are navigating this shift, including fast food and consumer products, and this week the major retailers will provide the latest update when they report quarterly results.

US retail sales dropped 0.6% in July, according to Census data published Friday, and an EY-Parthenon survey published last week found more…

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