Reddit is ratcheting up its war on marketing slop.
The company exclusively told CMO Insider that it’s taking new steps to combat spam and keep human conversations at the center of its platform.
First, it’ll prevent suspected spam from appearing in the main home feed while it’s under review. Reddit said in testing, this approach cut spam in the home feed by 28%, user reports of spam in the feed by 11%, and push notifications with spam by 7%. It plans to test this approach in search results next.
Reddit is also taking a few other steps:
It plans to start explaining to users why it suspects certain content is spam, rather than just showing “Removed…
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