This as-told-to essay is based on a conversation with David Rabie , founder of Tovala . It has been edited for length and clarity .

When I was in business school, I was cooking dinner for myself one day, prepping meals for the week. I was using my oven, the stovetop, and a countertop steam machine, spending hours turning dials and pushing buttons. I thought, couldn’t this be automated?

That was the seed of the idea for my company, Tovala, which launched in 2015. Tovala is a meal service that allows users to cook at home, simply. Once you purchase a Tovala oven, you get fresh meals delivered weekly. You scan a code, and have a home-cooked meal…

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