McDonald’s is facing big problems with some of the cheapest items on its menu.
The fast-food giant is rethinking its approach to value-priced options after a rough few months, executives said on Tuesday.
CEO Chris Kempczinski pointed to multiple problems on the company’s second-quarter earnings call. The chain cut back on digital discounts, alienating some of its most loyal patrons. It also struggled to roll out its new under-$3 value menu to restaurants. And McDonald’s had too many promotions too close together, from special World Cup meals to new refresher beverages.
McDonald’s quarterly US sales growth slowed down as a result.
“We don’t have…
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