This as-told-to essay is based on a conversation with Rhiannon Wood , a 26-year-old travel micro influencer who runs a social media business and leads group tours around the world. It has been edited for length and clarity.

I built my social media following from the ground up as a postgrad student working odd jobs around the world.

Today, my work as a travel influencer continues to grow by the day, both in my following and in the number of brand deals I secure. I also partner with tourism companies to earn money leading adventure group trips around the world, though I’m building my own travel agency to launch next year.

I take pride in doing…

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