Well, it looks like our time with everyone’s favorite treasure-hunting teens (now young adults) is over — but, as they say, P4L.

The Netflix original series “Outer Banks” almost immediately became a phenomenon upon its April 2020 premiere. After the first two seasons, the Outer Banks Visitors Bureau , which promotes tourism to the region, told People that visitor numbers were “significantly up” and that “the show no doubt contributed to a higher visibility for the destination.”

The cast also became stars overnight, each with over 1 million followers on Instagram — some with up to 16.4 million — and they have secured partnerships with brands…

Read the full article at BUSINESSINSIDER.COM