Ford has been very secretive about its all-important new slate of EVs. That’s starting to change.
The Detroit automaker confirmed to Business Insider that its next EV, a midsize truck, will be called the Fathom. The company also said it will have a starting price of $28,350 — or $29,945 after destination charges.
Both the name and pricing are a big departure from Ford’s recent EV efforts. The company’s first generation of mass-market EVs — including the Mustang Mach-E and the F-150 Lightning — were named after iconic, nostalgic Ford vehicles. They also had sticker prices ranging from roughly $38,000 to around $90,000.
Fathom is a new nameplate…
Read the full article at BUSINESSINSIDER.COM
