When Ron Johnson joined Apple in 2000, he was tasked with developing the brand’s physical stores. Apple Stores eventually grew into retail giants, but at the time they were a risky bet, as conventional wisdom predicted online shopping would replace in-person stores.
Johnson’s new book, “Shop Different,” details the strategy behind the stores and offers a broad look at Johnson’s retail career. In this live Q&A with Business Insider’s Ana Altchek, he discusses his time at Apple and explains what it was like to work with Steve Jobs. He also answers viewer questions about retail strategies, leadership, and more.
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