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Despite all the competition, OpenAI is still the leader in the space and is making its own moves that will likely worry rivals.

It is planning to launch a new AI-powered web browser, for instance, that could compete with Google Chrome, the current industry leader. The browser will embed ChatGPT and feature an AI agent that can handle tasks like booking reservations and filling out forms.

It also secured a $200 million contract to provide AI support to the US military. OpenAI will help develop capabilities to “address critical national security challenges in both warfighting and enterprise domains,” the Pentagon said in June. OpenAI earlier partnered with Palmer Luckey’s defense tech firm, Anduril.

OpenAI is also forming more playful partnerships. Last month, Mattel announced it was working with OpenAI to bring AI to its iconic doll, Barbie.

By using OpenAI’s technology, Mattel will “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety,” the California-based toy manufacturer said in a press.

Altman, for his part, is at least publicly optimistic.

“I have never seen growth in any company, one that I’ve been involved with or not, like this,” Altman said at a TED conference in Vancouver in April. “The growth of ChatGPT — it is really fun. I feel deeply honored. But it is crazy to live through.”



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