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- Anti-Tesla protestors seemed to have gained momentum after the automaker’s earnings miss on Tuesday.
- Tesla Takedown told BI its Bluesky follower count went up 10% to 15% in the 24 hours after the call.
- The organization said it plans to expand its efforts to target other companies run by Elon Musk.
Anti-Elon Musk and anti-Tesla protesters are celebrating a win after the automaker’s earnings miss on Tuesday.
“Today’s earnings report sends a very clear message,” anti-Tesla organization Tesla Takedown wrote in an email on Tuesday. “The Tesla Takedown grassroots pressure is beginning to hit Tesla where it hurts – the company’s bottom line.”
Tesla’s first-quarter earnings report revealed the automaker fell short on revenue and earnings per share. In the follow-up call, Tesla CFO Vaibhav Taneja said that vandalism and anti-Tesla hostility “had an impact in certain markets.” Musk also announced during the call that he plans to take a significant step back from his role with DOGE starting next month.
The apparent impact of the boycott efforts seems to have spurred more interest in one of the groups responsible.
Tesla Takedown told Business Insider that its post-earnings email announcement had an open rate of over 53%, an increase from the roughly 30% average open rate it had in the four emails prior. The organization also said that more than 30 new protests were added to its Action Network page within about 24 hours of the earnings release. During the same period, it said its follower count on Bluesky rose by 10% to 15%, compared to its typical weekly growth on social media of less than 5%.
The group, which has organized hundreds of protests in the last few months against Elon Musk’s DOGE efforts, also said in a press release that “the movement to hold Musk accountable for attacks” on public services will move beyond Tesla.
“Tesla Takedown has already started laying the groundwork to expand Tesla Takedown efforts to target other Musk businesses including SpaceX, Starlink, X and xAI,” the organization said in the statement.
Other similar protest movements against Musk show little sign of slowing down. Just a day after Tesla’s earnings release, climate activists staged a demonstration at a San Francisco dealership, which ultimately led to arrests. Protesters accused the company of “greenwashing” and called for Elon Musk’s removal as CEO.
A representative for Tesla did not respond to a request for comment.
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