I visited a new coffee shop by Coach. It wasn’t at all what I expected from the luxury fashion house.

• I visited the first coffee shop by Coach in the United States, which opened in New Jersey.
• The food, which included typical coffee-shop treats and light bites, was decent. I loved the cookie.
• The Coach coffee shop didn’t feel as luxurious as I expected, and I’m not rushing to head back.

Coach recently opened its first coffee shop in the United States. As a café lover, I knew I had to check it out.

Coach, a brand known for its high-quality luxury handbags, first expanded into the food-and-beverage space when it opened an Indonesian-based restaurant and coffee shop in March 2024.

Following a successful run with customers, the brand opened a New Jersey-based café inside an existing Coach store in late December 2024.

Although The Coach Restaurant in Indonesia looked incredibly luxurious with custom-designed plates and leather upholstery — the brand’s cafés, filled with quirky merch and simple snacks, seemed more relaxed.

So, I headed to the Jersey Shore Premium Outlets in Tinton Falls, New Jersey, with my sisters to see if the coffee shop was worth the hype.

Here’s what the experience was like.