- Netflix cemented its streaming crown in 2024 and grew its workforce.
- We analyzed US work-visa data from late 2022 to 2024 to see how much Netflix pays employees.
- The streamer has offered base salaries between $80,000 and $1 million a year for certain roles, data shows.
Netflix won the streaming wars in 2024, ending the year with record subscriber gains. The company’s unique culture remains a key component of its success.
Last year, the streamer tweaked its infamous culture memo — including an addendum to its “keeper test.”
The company’s ovations about culture aren’t just lip service, said Cheick Soumaré, a former HR director at the streamer from 2020 to 2022: “What you see in the culture memo is really what happens at Netflix.”
While Netflix had layoffs, the company grew its overall workforce in 2024. As of December 2024, the company had 14,000 employees — a 7.7% increase over last year.
Its careers page lists over 500 positions as the company looks to staff its live content, advertising, and other various teams globally.
How much do new hires make? Like other US companies, Netflix discloses how much it plans to pay workers it hires on work visas.
Business Insider analyzed publicly available offer data from October 1, 2022, to December 31, 2024, to see how much Netflix is willing to pay for talent in the US. The data, which the US Department of Labor’s Office of Foreign Labor Certification released, included wages from around 720 certified foreign-labor applications Netflix submitted.
Many of the roles offered six-figure base salaries. The data includes base salaries only and not additional stock awards or bonuses. They also don’t cover all employee offers — only those the company made to workers on a visa or with a green card. The salaries captured in the data tend to be tech-focused, such as data scientists or software engineers.
Read on to find out the US salaries for around 185 different Netflix jobs across content, product and technology, marketing, corporate, and more. We highlighted roles in each category and then listed all the roles in the data alphabetically.
Netflix has declined to comment on this story.
How Netflix looks at compensation
Netflix’s compensation policy stems from its cultural philosophy, which hinges on principles including a high-performance culture, lack of a formal vacation policy, and aversion to “brilliant jerks.”
The streaming platform doesn’t offer performance-based bonuses unlike some others in tech. Reed Hastings, a cofounder of Netflix, has said bonuses hinder innovation.
Instead, Netflix pays its employees well. The company says it pays staffers at the top of workers’ “personal market” based on their role and qualifications for the job.
“Whatever the market is ready to offer you for the same job, that’s what Netflix will pay,” Soumaré said.
As it relates to the data, the wage offers listed are the minimum amounts the company said it would pay specific workers in applications, US Department of Labor documentation shows.
Netflix may pay employees more than the figures reflected in this data or compensate them in additional ways. While Netflix doesn’t give bonuses, it does let employees choose each year how much compensation they want in cash versus stock options.
The data includes Netflix base salary offers ranging from roughly $80,000 to $1 million a year, with a median of around $226,000.
Corporate
Netflix’s corporate team includes roles in finance, legal, strategy and analysis, operations, and more, according to its jobs site.
Here are examples of annual salaries in these fields:
- Analyst, Tax Operations: $141,534 median; ranging from $137,030 to $146,037
- Associate, Corporate FP&A: $210,000
- Associate, Corporate Ops Strategy, Planning, and Analysis: $220,000
- HR Business Partner, Manager: $222,019
- HR Business Partner, Director: $750,000
- HR Talent Partner, Creative Production: $285,000
- Operations and Portfolio Manager, Talent Technology: $151,102 median; ranging from $136,157 to $166,046
- Revenue Accountant: $137,030
- Senior Content Accountant: $109,346 median; ranging from $101,650 to $155,000
Content and production
Netflix’s content organization covers content acquisition, production, visual effects, animation, and more. Some content-related salaries in the data include:
- Coordinator, Major Studio Film Licensing: $123,386 median; ranging from $121,763 to $125,008
- Director, Documentary Film: $172,328
- Associate, FS&A, Content: $103,314
- Product Manager, Live-Action Production Media: $377,553 median; ranging from $155,106 to $600,000
- Production Manager: $283,442
- Production Planner: $195,936
- Senior Manager, Production Finance: $260,000 (listed under Netflix Animation)
- Vertical Lead, Overall Deals: $166,046
Product and technology
Netflix’s product and technology organization had some of the highest-paying salaries in the data. Here are some examples of salaries in the division, which spans advertising, business development, data science and engineering, product management, and more:
- Data Analyst: $183,310 median; ranging from $151,694 to $210,704
- Data Engineer: $218,847 median; ranging from $139,464 to $295,194
- Data Scientist: $222,113 median; ranging from $146,744 to $295,194
- Director, Growth Data Science and Engineering: $1 million
- Senior Data Engineer: $540,000 median; ranging from $420,000 to $700,000
- Senior Data Scientist: $565,000 median; ranging from $143,291 to $650,000
- Senior Machine Learning Engineer: $775,000
- Senior Manager, Ads Platform Engineering: $283,442
- Senior Product Designer: $283,442 median; ranging from $119,766 to $400,000
- Senior Product Designer, Ads: $217,610
- Senior Production Planner: $205,150
- Senior Research Scientist: $590,000 median; ranging from $550,000 to $630,000
- Senior Researcher: $295,194
- Senior Software Engineer: $455,000 median; ranging from $170,872 to $750,000
- Software Engineer: $226,158 median; ranging from $135,283 to $525,000
Marketing and communications
There were a handful of marketing and communications salaries included in the data. That Netflix team includes editorial and publishing, communications, consumer products, partner marketing, and publicity, per the company’s jobs page. Examples from the data in those fields include:
- Manager, Growth and Engagement, Publishing Innovation: $100,630
- Senior Manager, Creative, Marketing Partnerships: $195,936
- Senior Manager, Product Marketing: $280,987
- Specialist, Communications: $96,190 median; ranging from $93,579 to $98,800
Games
Games are a newer venture for Netflix. This division includes its Games Studio as well as developers it bought, like Night School Studio, Boss Fight Entertainment, Next Games, Moonlight Games, and Spry Fox, per the jobs page.
Here are examples of salaries for jobs related to Netflix’s gaming business:
- Game Reliability Manager: $137,550
- Games Service Reliability Manager: $128,086
- Manager, Game Analytics: $210,704
- Product Manager, Mobile Games: $475,000
- VFX Artist, Games Studio: $161,907
All roles
The data also included salaries for other Netflix jobs, such as corporate, data, editorial, human resources, and research roles.
Some of the highest-paying jobs in the data include a director of growth data science and engineering with a $1 million annual salary and a senior machine learning engineer making $775,000.
Here’s the full list of positions and annual wages included in the data, in alphabetical order:
Analyst, Tax Operations: $141,534 median; ranging from $137,030 to $146,037
Analytics Engineer: $197,371 median; ranging from $170,186 to $295,194
Android Automation Engineer: $254,800 median; ranging from $226,158 to $283,442
Application Security Engineer: $172,536
Associate Product Manager, Live Services: $214,074
Associate, Ads FP&A: $123,240
Associate, Corporate FP&A: $210,000
Associate, Corporate Ops Strategy, Planning, and Analysis: $220,000
Associate, F&S, Plans and Pricing: $174,117 median; ranging from $156,770 to $191,464
Associate, F&S, Products and Technology: $156,770
Associate, FS&A, Content: $103,314
Associate, FS&A, Product: $174,117
Associate, FS&A, Products and Technology: $167,086 median; ranging from $148,595 to $174,117
Associate, Memberships Strategy and Analysis: $240,000
Associate, Pricing Strategy, Planning, and Analysis: $183,310
CAD Manager: $165,000
Capacity Planner: $183,310
Coordinator, Major Studio Film Licensing: $123,386 median; ranging from $121,763 to $125,008
Counsel, Advertising Legal Affairs: $330,554
Creative Lead: $275,000
Data Analyst: $183,310 median; ranging from $151,694 to $210,704
Data and Insights Project Manager: $239,200 median; ranging from $210,704 to $285,000
Data Engineer: $218,847 median; ranging from $139,464 to $295,194
Data Engineering Manager: $218,608
Data Scientist: $222,113 median; ranging from $146,744 to $295,194
Data Visualization Engineer: $192,941
Director, Business and Legal Affairs, Post Production and Production Planning: $218,754 median; ranging from $218,754 to $650,000
Director, Business Development: $387,456 median; ranging from $249,912 to $525,000
Director, Commercial Operations: $685,000
Director, Documentary Film: $172,328
Director, Growth Data Science and Engineering: $1 million
Director, Plans Innovation: $210,704
Director, Post Services: $175,615 median; ranging from $168,147 to $183,082
Director, Product and Tech Legal (Consumer): $330,554
Director, Product Platform Strategy, Planning and Analysis: $206,274
Director, Production Travel: $183,040
Distributed Systems Engineer: $283,442 median; ranging from $192,941 to $283,442
Enablement Manager, Data Platform: $210,704
Engineering Manager: $283,442 median; ranging from $266,926 to $294,299
Finance Functional Lead: $132,787
Full Stack Engineer: $184,662
Game Reliability Manager: $137,550
Games Service Reliability Manager: $128,086
Global Technical Research Manager: $180,000
Hardware Engineer: $211,120
HR Business Partner, Manager: $222,019
HR Business Partner, Director: $750,000
HR Business Partner, Director, Internal Studios/UCAN: $193,232
HR Business Partner, Senior Director: $193,232
HR Business Partner, Tech: $238,098
HR Talent Partner, Creative Production: $285,000
Indirect Tax Analyst: $132,787 median; ranging from $130,000 to $137,030
Integration Architect, Finance Technology: $350,000
Language Program Manager, Globalization: $79,664
Legal Technology Manager: $255,352 median; ranging from $210,704 to $300,000
Localization Project Manager: $101,816
Machine Learning Engineer: $283,442 median; ranging from $211,536 to $283,442
Machine Learning Scientist: $146,744
Manager, Ads Strategic Planning and Analysis: $166,046
Manager, Consumer Products and Experiences FP&A: $92,518
Manager, Corporate FP&A: $171,454
Manager, Creative Development and Production: $137,800 median; ranging from $92,518 to $183,082
Manager, Creative Services: $475,000
Manager, Documentary Film: $281,394 median; ranging from $183,082 to $379,706
Manager, Editorial Development and Planning: $105,810
Manager, F&S, Product: $191,464
Manager, F&S, Revenue Analytics: $178,110
Manager, FS&A, Ads: $121,763 median; ranging from $95,826 to $205,150
Manager, FS&A, Plans: $123,240
Manager, FS&A, Revenue Management and Analytics: $151,694
Manager, Game Analytics: $210,704
Manager, Growth and Engagement, Publishing Innovation: $100,630
Manager, Growth Data Engineering: $283,442
Manager, iOS UI Foundations: $266,926
Manager, Machine Learning, Studio Intelligence: $155,958
Manager, Marketing and IP Legal Operations, Tools, and Workflows: $129,293
Manager, Payments Strategy, Planning and Analysis: $183,310
Manager, Post Services: $183,082
Manager, Product Finance: $195,686
Manager, Product Strategy, Planning, and Analysis: $280,000
Manager, Production Finance: $275,000
Manager, PS, P&A, North America: $170,000
Manager, Revenue Management and Analytics: $217,600 median; ranging from $140,005 to $295,194
Manager, SP&A, Studio Product: $300,000
Manager, Space and Occupancy System and Data: $98,946
Manager, Technical Program Management: $171,330
Manager, UI Engineering: $395,352 median; ranging from $210,704 to $580,000
Manager, VFX Business Development: $175,635
Media ML Engineer: $295,194
Media Operations Specialist: $130,998
Metadata Technologist: $102,294
ML Engineer: $283,442
Operations and Portfolio Manager, Talent Technology: $151,102 median; ranging from $136,157 to $166,046
Performance Engineer: $238,192 median; ranging from $192,941 to $283,442
Privacy Software Engineer: $283,442
Product Design Manager: $283,442
Product Designer: $316,721 median; ranging from $102,835 to $430,000
Product Manager: $284,388 median; ranging from $210,704 to $294,299
Product Manager, Ads Platform: $236,038
Product Manager, Commerce Platform: $210,704
Product Manager, Developer Platform: $210,704
Product Manager, Developer Productivity: $184,080
Product Manager, Device Platforms: $166,379
Product Manager, Enterprise Software Engineering: $400,000
Product Manager, Live-Action Production Media: $155,106
Product Manager, Mobile Games: $475,000
Product Manager, Plans: $210,704
Product Operations Lead: $272,553 median; ranging from $249,912 to $295,194
Production Manager: $283,442
Production Planner: $195,936
Program Manager: $266,926
Project Engagement Manager: $500,000
Project Specialist: $127,504
Ratings Architecture Lead: $181,293
Ratings Architecture Strategist: $178,630 median; ranging from $146,744 to $206,773
Ratings Policy Strategist: $153,525 median; ranging from $117,042 to $154,315
Research Engineer: $260,666 median; ranging from $169,146 to $295,194
Research Scientist: $260,666 median; ranging from $226,325 to $283,442
Research Scientist/Engineer: $260,666
Research Scientist/Engineer L5, Algorithm Engineering: $260,666
Revenue Accountant: $137,030
Rights Analyst, Major Studios Licensing: $125,528 median; ranging from $96,160 to $137,114
Security Analytics Engineer: $151,694
Security Engineer: $187,262 median; ranging from $171,330 to $202,134
Security Software Engineer: $192,941 median; ranging from $157,477 to $283,442
Senior Analyst, Transfer Pricing: $178,110 median; ranging from $162,926 to $191,464
Senior Analytics Engineer: $146,744 median; ranging from $138,341 to $430,000
Senior Analytics Engineer, Tudum: $151,154
Senior Associate, Sales Operations: $117,042
Senior Backend Engineer: $168,709
Senior Content Accountant: $109,346 median; ranging from $101,650 to $155,000
Senior Data Engineer: $540,000 median; ranging from $420,000 to $700,000
Senior Data Engineer, Membership: $540,000
Senior Data Scientist: $565,000 median; ranging from $143,291 to $650,000
Senior Director, Talent Relations and Awards: $165,693 median; ranging from $93,579 to $195,936
Senior Director, Talent Relations and Awards, Film: $225,035
Senior Game Designer: $167,523
Senior InfoSec GRCA Partner: $375,000
Senior Integrations Architect: $192,941
Senior Integrations Architect, Finance Applications: $430,000
Senior Machine Learning Engineer: $775,000
Senior Manager, Ads Platform Engineering: $283,442
Senior Manager, Creative, Marketing Partnerships: $195,936
Senior Manager, Product Marketing: $280,987
Senior Manager, Production Finance: $260,000
Senior Market and Economy Analyst: $119,850 median; ranging from $89,502 to $178,110
Senior Product Designer: $283,442 median; ranging from $119,766 to $400,000
Senior Product Designer, Ads: $217,610
Senior Production Planner: $205,150
Senior Research Scientist: $590,000 median; ranging from $550,000 to $630,000
Senior Researcher: $295,194
Senior Security Engineer: $550,000
Senior Security Partner, Application Security: $575,000
Senior Security Software Engineer: $500,000
Senior Software Engineer: $455,000 median; ranging from $170,872 to $750,000
Senior Software Engineer, Big Data Platform: $525,000
Senior Software Engineer, Core Data Platform: $575,000
Senior Software Engineer, Media Cloud Engineering: $650,000
Senior Software Engineer, Personalization Application Core: $525,000
Senior Software Engineer, Privacy Engineering: $475,000
Senior Stock Analyst: $137,030
Senior Systems Engineer: $300,000
Senior Technical Program Manager: $550,000
Senior Technical Sound Designer: $217,610
Senior Technical Writer: $190,986
Senior User Interface Artist: $145,184
Site Reliability Engineer: $192,941
Software Engineer: $226,158 median; ranging from $135,283 to $525,000
Software Engineer in Test: $283,442
Software Engineer, Identity and Access Management: $210,000
Solutions Architect: $247,489 median; ranging from $197,829 to $286,728
Solutions Software Engineer: $177,029
Solutions Support Engineer: $226,158
Specialist, Communications: $96,190 median; ranging from $93,579 to $98,800
Support Solutions Engineer: $219,624 median; ranging from $144,248 to $295,000
Technical Program Manager: $210,704 median; ranging from $137,738 to $210,704
Technical Solutions Manager: $320,000
Technical Support Engineer: $209,550 median; ranging from $192,941 to $226,158
Technology Auditor: $194,875
Treasury Manager, FX: $241,134
TV UI Engineer: $226,158
UI Engineer: $199,347 median; ranging from $146,307 to $226,158
Vertical Lead, Overall Deals: $166,046
VFX Artist, Games Studio: $161,907
Video Engineer: $192,941
This story has been updated to include the latest available data. Elaine Low and Lucia Moses contributed to an earlier version of this story.
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