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- Erewhon is set to open its first New York City juice bar.
- The high-end grocer is known for its celebrity-endorsed smoothies.
- Its New York location will be inside Kith Ivy, a members’ club that’s in development.
A hot spot for thirsty influencers and celebrities is opening its first location in New York City.
Erewhon, a high-end grocery chain based in Los Angeles, confirmed to Business Insider that it’s set to open a juice bar inside a members’ club by Ronnie Fieg, the owner of fashion and lifestyle brand Kith.
Erewhon’s coming “tonic bar” plans to offer a limited selection of its famous juices and smoothies for members of the club, Kith Ivy. Non-members in the delivery range will be able to purchase “in limited quantities exclusively” through Postmates and Uber Eats.
Fieg posted on Instagram on Monday a floor plan for the members’ club Kith Ivy, which included the proposed location for an Erewhon bar. The layout also included a sauna, a cold plunge, and a relaxation room. It’s being developed at 609 Greenwich Street in Manhattan, according to the Instagram post.
“KITH IVY. It’s a thing,” Fieg captioned the post.
Fieg and Kith Ivy did not respond to a request for comment.
Emily Sundberg, the author of the “Feed Me” newsletter, earlier spotted Kith Ivy’s plans to include an Erewhon.
Erewhon’s smoothies have gone viral as the grocer has partnered with celebrities on concoctions like Hailey Bieber’s Strawberry Glaze Skin and Sofia Richie’s Sweet Cherry. Erewhon’s $20 smoothies have become a status symbol among a subset of Gen Z shoppers.
It seems like they’ll be even more exclusive once they hit the NYC streets.
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