- Business Insider spoke to three perfumers about the coming 2025 fragrance trends.
- Maximalist fragrances, like bold florals, are cycling back into popularity.
- Consider testing out a rice scent or incorporating citruses during the warmer months.
As we enter the New Year, it’s a great time to reassess our signature scents.
Business Insider spoke with three professional perfumers about the best scents and trends they see coming in 2025.
Read the full article here
