In 1870, Robert Augustus Chesebrough created the brand Vaseline Petroleum Jelly in Brooklyn, New York. The product was a big hit and “by 1875, Americans were buying Vaseline Petroleum at the rate of a jar a minute,” Vaseline said on its website.
The company has grown to include lotions, lip balms, hand creams, and body oils.
In 1987, Vaseline’s manufacturer, Chesebrough-Pond’s Inc., was acquired by the US arm of Unilever, itself a British company, for $3.1 billion, The New York Times reported.
It’s now part of Unilever’s “Beauty & Wellbeing” family, which also includes TRESemmé, Simple, and Shea Moisture, among other brands.
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